Apple Music secures 11 million signups in just over a month

After one month of its debut, Apple Music – a music streaming service by Apple – has managed to secure 11 million subscribers for its free 3 month trial period. Eddy Cue, company’s Senior Vice President of Internet Software and Services says that the company is “thrilled” with 11 million users already subscribed for their music streaming service which is just one-month-old.

Apple Music, which made its debut just over a month ago is already off to a promising start. In an interview to USA Today, Eddy Cue said that “We’re thrilled with the numbers so far.” He also mentioned that 2 million of those subscribers has chosen to subscribe for a family plan for Apple Music which costs $14.99 per month and lets the user add up six family members to the service. Apple Music’s family plan is going to be one of the key features that will differentiate the service from its key rivals such as Spotify.

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Apple’s Music’s arch rival, Spotify has 75 million active user base out of which over 20 million are paying subscribers. If we assume that all the 11 million Apple Music trial subscribers converts to paying users after the free trial ends, Apple will be half way the number of paid memberships of Spotify. However, that won’t be the case. One out of 4 current subscribers is expected to convert to paying members.

It’s worth mentioning that Apple Music is out in the market for just over a month now and it has already secured 11 million subscribers for its trial offer and Spotify, on the other hand, has been around for nearly a decade now. Apple can surely give Spotify a tough spot if the momentum continues.

Apple is already onto addressing some of the criticism it received due to ts unpolished service. Eddy Cue added that the company is working on updates for the service and releasing them as fast as they can to address the bugs and other issues such as disappearing tracks from the playlists and mislabeled tracks.

Apple launched its music streaming service called Apple Music back on 30th June 2015. The service offers a free 3-month trial period after which users will be charged $9.99 for the individual plan, or $14.99 for a family plan of 6 members.

If you’ve subscribed for the free trial of Apple Music, please note that you’ll automatically be subscribed and charged for the service as soon as the 3-months trial expires. So make sure to turn off Apple Music Auto renewal to avoid such charges if you plan on not to paying for the service after the trial.

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