Apple considering $400 price for its high-end iWatch

An earlier report claimed that Apple will be announcing its wearable iWatch alongside next-generation iPhone 6 during an event being held on September 9 at the Flint Center for the Performing Arts in Cupertino, but it won’t be shipped until early next year. Now a new report from Re/code claims that the high-end iWatch model could bear a price tag of $400.

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Dawn Chmielewski and John Paczkowski of the Re/code filed a report claiming that Apple executives have internally discussed a $400 price tag for the top-end iWatch model. The report reads:

Apple executives have discussed charging around $400 for the company’s new wearable device.

Pricing for Apple’s upcoming iWatch is yet to be finalized, and reporters also clarify that Apple may not be able settle on a final price in time for September 9th announcement. The firm apparently plans on launching low-priced variants as well, so a “a range of prices for different models” can be expected, as per the report.

It’s worth mentioning here that Apple does not have a history of unveiling a product without a shipping date and a price tag, but the report still says that it’s unclear if Apple will disclose the pricing during the unveiling event on September 9.

Once launched, iWatch will have to face much competition from the already available/announced smartwatches from the likes of Samsung, LG, and Motorola, which are being priced in the $200 – $400 range. While all the rivals are offering smartwatches only, Apple has already laid out Fitness/health framework in the form of Healthkit and the Health app. It’ll be interesting to see if the iWatch is just another smartwatch or also a fitness/heath-focused device.

Share your thoughts on the $400 price tag for Apple’s forthcoming to-end smartwatch.

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