Apple ad: ‘Designed by Apple in California’

Apple has posted their promotional “Designed by Apple in California” video on their website. During WWDC 2013 keynote on several occasions, Apple executives made note of both the fact that the new Mac Pro is being built in the United State and that the all new iOS 7 and other stock apps are being conceived, designed and implemented by Apple engineers in California.
made by apple
Apple has made this compelling new ad dubbed “Designed by Apple in California” which focuses its designed in California roots. Take a look at the new ‘Designed by Apple’ ad below…

This is it. This is what matters. The experience of a product. How will it make someone feel. Will it make life better. Does it deserve to exist. We spend a lot of time on a few great things until every idea we touch enhances each life it touches. You may rarely look at it but you’ll always feel it. This is our signature and it means everything.

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